Help the Aged—Kingmax 3rd Love & Care Campaign in Malaysia



Nursing Home in Malaysia


In the end of 2011, Kingmax implemented a CSR (Corporate Social Responsibility) program titled “Love & Care” which is made a pervasive appeal for spreading the warmth to the elderly in Malaysia. The program will be continuing to the beginning of January, visiting the elderly at nursing homes. In addition, Kingmax wants to find ways to bring joy and encouragement to deserving seniors, even help aged people enjoy their golden years to the utmost.

Since 2009, Kingmax has addressed the social caring issue, “Love & Care”. The project is dedicated out from underprivileged children to nursing home senior residents. Each year of Kingmax comprehensive programs ensure that people are provided with all the necessities. Through the 3rd “Love & Care” program 2011, Kingmax contributed people’s good wishes into greeting cards and sent to nursing homes by people purchase Kingmax products in November campaign. It will be the last step of the program that Kingmax and its local partners-- Mobile Concepts ( M ) Sdn Bhd (MCM) & AMT PC DISTRIBUTORS SDN BHD (AMT) will visit three of the nursing homes which are located in Kuala Lumpur, Melaka and Kuantan Pahang. Furthermore, Kingmax will support not only through financial contribution, but also by delivering red bags and offering goods etc.

Kingmax, who is the leading supplier of DRAM and Flash product, believes to develop strong connections between the older adults and their community can have tremendous benefits for young and old. Having a good amount of awareness about the various possible needs of the elderly, is extremely important for those people who have the responsibility of taking care of their aged family members, parents or relatives.