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KINGMAX and Digital China Form a New Partnership
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World-leading memory producer KINGMAX Technology (KINGMAX) has entered a partnership agreement with Mainland China's biggest IT supply chain services provider, Digital China. Under the agreement the two companies signed recently in Beijing, Digital China will serve as the exclusive sales agent for KINGMAX's SO-DIMM products in China. The partnership marks the two companies' entry into the SO-DIMM market in China. High-level representatives from both companies attended the signing ceremony formalizing the partnership, which included Vice President of Digital China; and President of KINGMAX. The Kingmax-Digital China partnership underlines Kingmax's commitment to produce products of the utmost quality. The high efficiency of Kingmax's complete series of SO-DIMM products -- which boast the highest capacity, the finest heat dispersion capabilities, the highest stability and the best compatibility -- has helped bring success to the partnership. Kingmax's steadfast devotion to product R&D and the improvement of its manufacturing quality standards have earned the approval of the highly demanding Japanese market, as well as the mainland Chinese market. All Kingmax products pass the strictest market tests, a testament to their high quality.
Under the agreement, Digital China will serve as the exclusive sales agent for KINGMAX, marketing and promoting KINGMAX memory products for notebook computers while providing computer package services. KINGMAX will produce memory modules for Digital China, which will be based on KINGMAX's Color Series 433 (and higher) DDR memory products. The notebook computer market has grown dramatically with a rising demand for more customized, or "DIY," notebook computers. KINGMAX boasts a complete line of notebook computer memory products that accommodate virtually all types of notebook computers. KINGMAX's color memory modules are built with the company's patented TinyBGA packaging technology, and sport a unique outer design that is considered an aesthetic breakthrough in traditional designs. All KINGMAX memory products boast excellent efficiency, bringing unlimited potential to computer systems and providing DIY users with limitless possibilities. With the new partnership, Digital China is launching a large-scale, all encompassing marketing campaign, which includes channel sales, marketing, and services. Digital China has integrated China's entire network of sales channels, entering the notebook memory market with full force. On the promotions front, Digital China has created the Digital China-KINGMAX Image Store, in order to quickly raise KINGMAX and Digital China's profile in the DIY market. On the services front, Digital Image has started '800' hotlines which will provide customer service and help callers identify counterfeit products. Digital China also places an "anti-counterfeit" trademark label on all KINGMAX product packaging indicating that the product has been inspected by a quality control team. Consumers may call the '800' hotline to verify that their products are genuine KINGMAX products. These efforts show that Digital China is working hard to strengthen KINGMAX's brand image in the Chinese market. A representative from Digital China noted that KINGMAX is one of the world's top memory producers, and its memory products have the best reputation, quantity and quality. He added that KINGMAX has always held the biggest advantages with its core technology R&D and product manufacturing, and the company's Tiny BGA packaging technology has received worldwide acclaim. The Digital China representative said that Digital China chose KINGMAX as its partner because of KINGMAX's experience in channel sales, which focus on the DIY market and its DIY customer base. Working with KINGMAX will help Digital China solidify and perfect its DIY services, he said, noting Digital China's determination to fully enter the components market. The Digital China representative presented Digital China as China's largest IT supply chain services provider, with a commitment to "providing professional supply chain management services." Digital China provides a 100% quality guarantee for all of its products, along with professional support services. Both Digital China and KINGMAX guarantee their consumer base 100% confidence and 100% value in their products. Kingmax's representative said that KINGMAX can raise its market profile by promoting its desktop computer memory products in China's DIY computer market. With a high price-to-quality ratio, KINGMAX's notebook memory products hold a large share of the overseas and China-Taiwan markets and are well-received by consumers. With the dramatic development of the notebook computer market, KINGMAX is keeping a close watch on the notebook computer market in China. KINGMAX aims to help Digital China to establish a strong presence in China's sales channel network, provide premium services, strengthen market promotion, and offer computer package solutions. With its rich DIY service experience and excellent memory products, KINGMAX is confident that the China market will open a whole new territory for the company, while consolidating the KINGMAX brand in the Chinese market. Industry figures say that KINGMAX's excellent name brand superiority and advanced technology, coupled with Digital China's determination, strategy and solid support in channel sales will bring notable changes and developments to China's computer components market |
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