Since the year 2000, the rapid increase in consumer demand for audio visual digital products, in particular digital cameras, has stimulated double digit growth in global sales and production of small memory cards. Although about 60% of the small memory cards produced in 2003 were used in digital cameras, this number is expected to change to meet the increased demand for memory cards to be used in mobile phones. By 2006, the mobile phone is expected to overtake the digital camera as the number one consumer product using small memory cards. According to IDC reports, there will be at least 110 types of removable memory cards produced for mobile phones this year and production volume will reach 246.8 million compared to the 157.3 million produced last year.

For today’s consumer, the mobile phone is no longer just a telephonic device but an instrument that includes multiple functions ranging from transferring multimedia information, taking pictures, playing music and movies, surfing the Internet, to checking email and playing games etc. All these additional functions require storage capabilities that exceed those available in mobile phones in today’s market. Going forward, the ideal mobile phone for the discerning consumer is one that not only has large embedded storage capacity but also enables expandable storage with the use of memory cards, driving the application demand for small removable memory cards into an upward trend.

KINGMAX accurately predicted this trend and focused on developing and producing small memory cards that meet the customer’s storage needs of capacity, stability and speed. In 2005, KINGMAX intends to aggressively launch a varied range of small memory cards for mobile phones, including the high-speed MMC card built on the core MMC technology. This MMCmobile product not only provides dual voltage (1.8V / 3.3V) compatibility but with its 13 PIN transmission capability it has backward compatible with the generic RS-MMC which applies 7 PIN transmission. What is most noteworthy is that MMCmobile supports transmission speed of up to 52Mbps/sec, a first for small memory cards anywhere in the world. In addition, the thumb-sized MicroSD (T-Flash) card for mobile phones, the smallest portable memory card that supports a transmission speed of 12.5 Mbps/sec launched by the SD association in 2004, has become the industry standard. With a number of key mobile phone manufacturers already beginning to adopt this standard, the future of the small memory card as a key component in the industry looks extremely promising.

The high speed flash memory cards produced by KINGMAX include the ever familiar MMC, RS-MMC and miniSD, all of which are lightweight, portable, shockproof and, on top of all that, provide high speed transmission. Built on KINGMAX’s patented PIP? (Product in Package) technology, KINGMAX’s products also possess the unique capabilities of being water-resistant and shockproof. In today’s world of the relentless pursuit of high quality digital living, consumers are becoming increasingly sophisticated in their demands for convenience powered with advanced technology. With the ever growing demand for multi-functional intelligent mobile phones and a corresponding need for more advanced and higher storage capacity, the lightweight high-speed high capacity memory card is well positioned to meet this need. Indeed, the forecast is that by 2006 the mobile phone industry will be a key market for the small memory card.