KINGMAX in 2004 initiated the new fashion across the globe with its patented PIPTM packaging technology. “Water-proof, dust-proof, heat-durable and high-speed” becomes the standard features associated with KINGMAX flash cards and the direct brand image of KINGMAX products to consumers. In the beginning of 2005, the world’s first water-proof TransFlash card that marks the new milestone in multimedia mobile phone is about to launch.

Kingmax adopted the SLC (single level cell) architecture for microSD flash cards. This architecture is technically superior to the MLC (multi-level cell) architecture and requires a higher production cost because it offers greater flexibility in capacity expansion, greater data transfer speed, better energy saving performance and thus a longer life. Therefore, the new microSD card from Kingmax is a better choice to meet the storage and data transfer speed requirements of high-resolution mobile phones, as well as the total solution for video and audio recording and playback.

Nonetheless, a microSD Card is soul of all these features. Its application to the mobile phone owes its development origins: lightweight, slim, short and small. Right from the early MMC Card and SD Card to the brand new miniSD Card and RS-MMC Card, they are all designed to fulfill the lightweight, slim, short and small concepts in order to give greater room of development for digital products. The microSD Card is a perfect outcome of these concepts. As the smallest memory card in the world at a size which is a half of the SIM card of mobile phones, microSD Card has been the standard memory card of several models from Motorola. In addition to mobile phone application, this little thing is an ideal budget flash memory solution for slim embedded devices. When using with an adapter, it is the same as an ordinary SD card supporting all digital products using SD cards.

The embedded memory was the common solution for mobile phone makers before the launch of microSD Card. Though embedded memory modules are easy to install, they can fulfill the needs in reality: they have a capacity limit. Once installed on a mobile phone, they cannot be upgraded. The case of microSD Card is another story. It works like a SIM card that can be used on different mobile phones that it supports. Therefore, it is a total memory solution to mobile phone makers which will not need to spare time and money on developing slots for more memories. microSD Card is, in this sense, a mobile storage IC.

The water-resistant microSD Card ranging from 32MB to 256MB from Kingmax launched to the market in March 2005 and the mass production and supply start in Q2.