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Upgrading and Evolving, KINGMAX Unveil The New CIS Guideline

2007/12/18

 

KINGMAX Group, a leading global manufacturer and supplier of DRAM and Flash products, announced the latest CIS Guideline and Retail Packing. In order to synchronize all KNIGMAX brand image from product to packing, KINGMAX generates a new CIS guideline and retail-packing format to deliver the KINGMAX brand image consistently.

ˇ§ By using the new CIS guideline and retail packing, we could deliver one and single brand image of KINGMAX Group to our customers.ˇ¨ Said, Lawrence Chang , Vice Present of Sales Dept. of KINGMAX, ˇ§Through the new CIS guideline announcing, we wants our customers to aware the changing of KINGMAX. Not maintaining the excellent performance only, but also providing the high-quality texture from product to packing to our customersˇ¨

The new CIS guideline keeps KINGMAX's green color, but adjusts the look a little (pantone 323C and 327C) to convey KINGMAX's image of simplicity, refinement and dignity while also making a statement on eco-friendly product packing. At the same time, it will highlight brand's new direction and thus boost the brand's competitiveness. The change of new packing will hopefully help our customers understand the meaning and mission of the KINGMAX brand, express the purpose and goals of the KINGMAX brand to the outside world and convey clearly KINGMAX's determination to boost the competitiveness of its brand.

New KINGMAX Pantone details,

KINGMAX Color

PANTONE EQUIVALENT

CMYK

RGB

HEX

KINGMAX Green

PANTONE 323C

C100 M0 Y38 K47

R0 G80 B76

Web 00504C

KINGMAX Green

PANTONE 327C

C100 M0 Y44 K17

R1 G124 B112

Web 017C70

KINGMAX Red

PANTONE 186 C

C0 M100 Y81 K4

R242 G0 B23

Web F20017

KINGMAX has therefore revamped our DRAM and Flash product packaging as shown below:

Based on the new guideline, all KINGMAX CIS guideline and packing will be updated by 1st Jan 2008.